Free Destination Business BootCamp Coming to Tennessee This Fall

Small businesses across Tennessee will have a unique opportunity this fall to take part in the nationally acclaimed Destination Business BootCamp®, led by destination marketing expert Jon Schallert—and thanks to full sponsorship by the Tennessee Department of Tourist Development, attendance is completely free.

This intensive 2½-day, in-person workshop is designed to help small businesses, entrepreneurs, and community leaders transform their storefronts into destination magnets. Participants will learn practical strategies to increase foot traffic, grow revenue, and drive reinvestment in their communities. The program is open to a wide range of businesses, including retailers, restaurateurs, makers, and service providers. Selected participants will also receive follow-up virtual coaching with Schallert to help implement the strategies they’ve learned.

2025 Workshop Dates & Locations:

• Cookeville (Middle TN): September 30 – October 2

• Jackson (West TN): October 14 – 16

• Farragut (East TN): November 5 – 7

Workshop Schedule:

• Days 1–2: 8:00 AM – 5:00 PM

• Day 3: 8:00 AM – 12:00 PM

Each location is limited to 50 businesses, with up to two representatives per business allowed. Participants will be chosen through a competitive application process.

Apply now at: https://forms.office.com/g/32g29jeP2JApplications are reviewed on a rolling basis, with notifications expected in early August.

Interested businesses can also attend a free informational webinar on Thursday, July 25 at 10:00 AM CDT, where Jon Schallert will preview the BootCamp experience and answer questions.

To sign up for the webinar, click here: Webinar Sign-Up

For more information, contact:Silas Stoddart, Rural Program ManagerTennessee Department of Tourist DevelopmentSilas.Stoddart@tn.gov | 615-762-5695